Antía Alonso · Graphic Designer ★ Open to work
Portfolio · 2026 edition

I’m Antía,a designer.

I design brands, campaigns and everything in between.

Based in Berlin · Open to work · ES / EN / DE-ish

Brand Identity Design Systems Visual Design Art Direction Campaign Design Paid Media Motion Editorial
Antía self-illustration · seated on a plastic chair
LET’S GO
01 · Last role

Rakuten
Rewards.

Berlin · 2022 — 2026

In-house brand designer for Spain, UK and Germany. Web, app, paid media and CRM across every touchpoint, three markets, one system.

The biggest project was the UK platform relaunch in 2024: implementing a new design system across web, app, communications and motion. New visual language, new components, new everything, while the platform was already going live.

★ See more about this project
Brand · Web · App CRM · Email Paid Media
Rakuten Rewards composite — Instagram, Safari, German banner, post-its, pointers
9:41
▂▄▆ WiFi 🔋
02 · The plot twist

But it didn't
start here.

2018 — 2019 · Madrid

Before the global platforms, there was Adbibo, a paid media agency in Madrid. Campaign manager, nine months, the spreadsheet phase: building campaigns, optimising them, reporting on them. We had clients like FC Barcelona, Oxfam and Lexus.

Turns out I was good at it. Turns out it wasn’t my thing.

Meta Ads Programmatic LinkedIn Ads X Ads
  • RoleCampaign Manager
  • CompanyAdbibo · Madrid
  • Period2018 — 2019
  • FocusPaid media · analytics
  • OutcomePivot
Filloas merch and lockdown projects
03 · The pivot

Where it
started.

2020 · Lockdown · Freelance

During lockdown I finally had the time to do what I liked: help small projects look like they wanted. I also opened an Etsy shop and edited video podcasts.

★ See selected projects
Custom Funko, Malsense merch and YouTube edits
04 · About

One thing leads
to another.

Curiosity is probably why I studied journalism, spent a semester in Chile studying film, and ended up designing brands in Berlin.

I grew up in Vigo, right by the sea. But I found out there was a whole world inside my family’s computer: chasing anime openings led me down the early internet rabbit hole, forums, blogs, and that’s where I discovered Harajuku aesthetics. It shaped the way I see things more than anything else.

I did my university studies in Madrid, and then a friend brought me to Berlin.

I’m always doing something: playing video games, reading, outside dancing, cycling, in a bar. I’m not ashamed to admit I also bought a DJ mixer. Still learning German, you know how it is.

Antía Alonso — bedroom shelf: books, lava lamp, Sailor Moon, a photo (that's me), anime tee, handheld console, DJ mixer, helmet
· The toolbox

How I work.

Design
  • Figma
  • Photoshop
  • Illustrator
  • InDesign
Web & Motion
  • After Effects
  • Premiere
Project
  • Jira
  • Monday
AI
  • Krea
  • Firefly
  • ChatGPT
  • Claude
& More
  • Sketchbook
  • A lot of coffee
★ Check AI explorations →
05 · What's next

Now I'm looking
for the next one.

Open to graphic design and brand design roles in Berlin or remote. If you're building something that needs to look and feel like it belongs. I'd love to hear about it.

Auf Deutsch geht auch. Mehr oder weniger.
Let’s work together!